AFC East Hanover

AFC East Hanover provides Urgent Care and Walk-In Clinic services to residents of East Hanover, Florham Park and nearby communities. As it offers immediate care with no appointments required, its positioning on Google Search results is critical in connecting it with potential patients.

AFC East Hanover turned to Savvy Search Marketing for help with their Google Ads campaigns and Google Business Profile (GBP) as the number of new, incoming patients, was generally quite low on a daily basis.

“IN JUST 4 MONTHS, the number of daily leads INCREASED by 54%, while the Cost Per Acquisition (CPA) decreased by 26%.”

The improvement started almost immediately, with very focused Google Ads campaigns, coupled with extensive negative lists which helped reduce the large number of unwanted searches, thereby improving quality.  While the Google Ads campaigns improve dramatically,  AFC East Hanover started to dominate relevant searches on Google Maps.

Service Provided:

Savvy Search Marketing Results


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Savvas Kyriakides is a passionate entrepreneur and Digital Marketing Strategist. His ability to quickly grasp and understand many different business models and verticals combined with his passion for digital marketing and strategy, enables him and his team to execute sharp, focused and measurable action plans for Savvy clients.

Savvas is a keen chess player, having played chess at international level as a student and young adult. This included participation in three World Chess Olympiads and a World Chess Junior Championship. Savvas has applied his chess skills involving strategy, focus, concentration and understanding of the competition to digital marketing. Every move is connected and measurable.