Janitorial Services Marketing: Tips for Getting More Clients Online

cleaner in uniform spraying detergent on rag

Are you a janitorial cleaning services company looking to expand your client base and increase your online presence? Savvy Search Marketing would like to share with you effective strategies for lead generation, creating valuable content, and measuring your success.

Understanding Digital Marketing

Digital marketing is essential for janitorial services companies like yours because it helps you reach more potential customers, increase your brand awareness, and generate more leads and sales. By utilizing various online channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing, you can effectively promote your services and attract potential clients.

Elevated View Of Male Janitor Cleaning Floor With Broom At Workplace

Here are some reasons why digital marketing is important for your janitorial services company:

  • Allows your janitorial services company to showcase your work, testimonials, and credentials on your website, social media, and online directories. This helps you build trust and credibility with your target audience.
  • Enables you to optimize your website for search engines, such as Google, Bing, or Yahoo. This helps you rank higher on the search results pages and attract more organic traffic.
  • Helps your company to use paid advertising, such as pay-per-click (PPC) ads, display ads, or video ads, to target your ideal customers based on location, demographics, interests, and behaviours. This helps you increase your visibility and conversions.
  • Allows you to leverage email marketing, content marketing, and social media marketing to engage with your existing and potential customers. This helps you nurture relationships, provide value, and encourage referrals.
Marketing puzzle showing the complexities of a marketing plan or strategy

Building Your Online Presence

A professional website is one of the most important digital marketing tools for your janitorial services company. It is a means for you to showcase your services, portfolio, and testimonials to potential customers, as well as provide them with easy ways to contact you and request a quote. A professional website can also help you rank higher on search engines, such as Google, and Bing, and increase your online visibility and credibility. Therefore, creating a professional website for your janitorial services company is a smart investment that can boost your business growth and success.

Digital image showing the components of the ideal website

1. Create a Professional Website

Design a user-friendly website that showcases your services, highlights customer testimonials, and includes a clear call-to-action (CTA). To dominate local Google Search results, your site must have these essential traits:

  • Engaging and user-friendly design
  • Fast and secure performance
  • SEO-optimized content
  • Mobile-friendly and responsive layout
  • Clear and easy navigation
  • High-quality visuals and graphics
  • Updated and relevant information

2. Optimize for Search Engines

Implement SEO strategies, such as keyword research and on-page optimization, to improve your website’s visibility in search engine results. 

A digital image of a rocket and the word SEO next to it

Keyword research is the process of finding and analyzing the words and phrases that users type into search engines when looking for your services. On-page optimization is the process of optimizing the content and structure of your web pages to make them relevant and user-friendly for your target keywords. Some of the on-page optimization techniques include:

  • Descriptive and catchy titles and meta descriptions for your web pages
  • Headings and subheadings to organize your content and highlight your main points
  • Using keywords naturally and strategically throughout your content, without overstuffing
  • Images, videos, and other multimedia elements to enhance your content and make it more engaging
  • Using internal and external links to provide additional information and resources for your visitors
  • Responsive design to make your website compatible with different devices and screen sizes

By implementing these SEO strategies, you can improve your website’s visibility in search engine results and attract more qualified leads and customers for your janitorial services company.

3. List Your Business on Directories

Ensure your company is listed on relevant online directories, such as Google Maps, Google Business Profile, Bing Places, Angi (formerly Angie’s List), and Yelp, to increase your visibility and credibility. Online directories are platforms that allow users to find and compare local businesses based on their location, ratings, reviews, and other criteria. By listing your company on online directories, you can:

  • Increase your online presence and exposure to potential customers who are searching for janitorial services in your area
  • Boost your local SEO and rank higher on search engine results pages for local queries
  • Build your reputation and trustworthiness by displaying your contact information, website, hours of operation, services offered, and customer feedback
  • Generate more leads and conversions by enabling users to easily contact you or request a quote from your website or directory profile

Some of the Most Effective Strategies for Lead Generation

Pay-Per-Click (PPC) Marketing

Harness the power of Google Ads to put your business in the spotlight! At Savvy Search Marketing, we specialize in helping local janitorial services companies like yours succeed online. With our expertise in Google Ads and PPC management, we’ll create targeted campaigns that drive qualified traffic to your website.

a digital image of ppc pay-per-click concept with blurred-city lights

We’ll make sure that potential customers find you the exact moment they need your commercial cleaning services. We maintain optimized ad campaigns, target local patients effectively, and leverage strategic keywords to drive qualified leads.

To create engaging ad copy, you need to: 

  • Understand your target audience and what they are looking for 
  • Use strong headlines that grab their attention and make them want to know more
  • Be clear and concise in your message, focusing on the benefits of your product or service.
  • Make use of keywords that people use when searching for your products or services. Use these keywords in your ad copy, but don’t stuff them. Make the ad copy sound natural and appealing to your target audience.

Remember, the goal of your ad copy is to get people to click through to your website. So, make sure to include a strong CTA that tells your target audience what to do next. Use action words like “buy now” or “learn more” to encourage people to take action.

Content Marketing

Create informative blog posts, videos, and whitepapers that demonstrate your expertise and attract potential clients. Create and distribute valuable, relevant, and consistent content to your target audience. Content marketing can help you:

  • Educate your potential clients about the benefits of your janitorial services and how they can solve their problems
  • Establish your authority and credibility in the janitorial industry and showcase your unique value proposition
  • Increase your organic traffic and SEO ranking by providing useful and engaging content that matches the user intent and keywords
  • Generate more leads and conversions by offering gated content, such as whitepapers or ebooks, that require users to provide their contact information in exchange for access
  • Build loyalty and retention by providing ongoing value and support to your existing clients through newsletters, case studies, or testimonials

Creating and Sharing Valuable Content

Developing high-quality content is key to capturing the attention of potential clients. By sharing valuable tips, industry insights, and cleaning best practices, you position your company as a trusted authority in the janitorial services industry.

  • Informative blog posts that provide cleaning tips and tricks.
  • Checklists to help clients maintain a clean and organized workspace.
  • Guides on eco-friendly cleaning practices and the benefits of green products.

Measuring Your Success

According to one of the most widely-known authorities on management, Peter Drucker, “What gets measured gets managed.” 

You need to track key metrics, such as website traffic, conversion rates, and customer acquisition costs, to evaluate the effectiveness of your marketing efforts. Partnering with a digital marketing agency like Savvy Search Marketing can help you optimize your marketing performance and achieve your business goals. Savvy Search Marketing is a certified Google Partner that specializes in creating and managing online advertising campaigns for janitorial services companies. We have the expertise and experience to help you:

  • Set up and monitor your online advertising campaigns on platforms such as Google Ads, Bing Ads, and Facebook Ads.
  • Track and measure your key performance indicators (KPIs), such as impressions, clicks, conversions, cost per lead, and return on investment (ROI)
  • Analyze your data and provide you with actionable insights and recommendations to improve your campaign performance and efficiency
  • Test and experiment with different ad formats, targeting options, keywords, landing pages, and offers to find the best combination for your janitorial services company
  • Develop strategies to keep you ahead of your janitorial services competitors by identifying new opportunities, trends, and threats in the market

By using a digital marketing agency like Savvy Search Marketing, you can save time and money, increase your online visibility and credibility, and grow your janitorial services business.

Contact Savvy Search Marketing for Your Janitorial Services Company’s Digital Marketing Needs

By implementing these tips and strategies, you can elevate your janitorial services company’s online presence, attract more clients, and increase your business’s success. Remember to continually assess your marketing efforts and adapt your strategies to stay ahead in the ever-evolving digital landscape. As a full-service digital marketing agency, we can develop a marketing strategy specific to your janitorial services company and the services it offers for high-quality leads that will become paying clients.

At Savvy, we can offer expert Google Ads management, website development, content marketing, search engine optimization (SEO), Google Business Profile management, reputation management, and social media marketing. It does not matter how large your janitorial services company is or for which facilities it specializes. As a Google Partner, with over 15 years of experience working with commercial cleaning companies, we can promise you that we can greatly improve your online presence.

We are dedicated to creating highly optimized, relevant, and results-oriented online campaigns that will give you a far greater Return on Investment for every dollar that you spend. We will help you DOMINATE ONLINE and build your brand in order to achieve success. Contact us for a discovery call now and find out how we can help you stay ahead of your competition.

Savvas Kyriakides is a passionate entrepreneur and Digital Marketing Strategist. His ability to quickly grasp and understand many different business models and verticals combined with his passion for digital marketing and strategy, enables him and his team to execute sharp, focused and measurable action plans for Savvy clients.

Savvas is a keen chess player, having played chess at international level as a student and young adult. This included participation in three World Chess Olympiads and a World Chess Junior Championship. Savvas has applied his chess skills involving strategy, focus, concentration and understanding of the competition to digital marketing. Every move is connected and measurable.