How The Squarespace Purchase of Google Domains Will Affect Your Website

Webhosting graphic which includes domains among other services

On the 15th of June, 2023, Squarespace made an announcement regarding its intention to acquire domain registrations and associated customer accounts from Google Domains. This strategic move includes about 10 million domains currently hosted on Google Domains. This is a huge deal that will affect millions of domain owners and webmasters around the world. Savvy Search Marketing would like to explain what this means for you as a Google Domains customer or as a potential Squarespace customer. We will also give you some tips on how to prepare for the transition and how to take advantage of Squarespace’s offerings.

What Is Squarespace?

Squarespace, renowned for its prowess as a website building/design platform, empowers entrepreneurs in establishing their online brands and businesses. Basically, it helps you create and manage your own website. You can choose from many templates and customize them with your own content. You can also add features like an online store, blog, or email newsletter. Squarespace also takes care of hosting, security, and updates for your website.

What Is Google Domains?

Google Domains is a service that lets you buy and manage domain names. A domain name is the address of your website on the internet, such as google.com or bing.com. Google Domains also offers other services related to domains, such as DNS hosting, email forwarding, and Google Workspace integration.

What Will Happen

This transaction should conclude during the third quarter of 2023, depending on regulatory approvals and the fulfillment of customary closing prerequisites. Following the success of this deal, customers of Google Domains will seamlessly transition into Squarespace’s clientele, with their domain accounts being integrated into Squarespace’s purview for management and ownership.

Additionally, Squarespace will assume the responsibility of offering billing and support services to Google Workspace clients who originally subscribed through Google Domains. To further solidify this transition, Squarespace pledges to uphold the existing renewal pricing of Google Domains’ loyal customer base for a minimum of 12 months post-transaction closure. Furthermore, Squarespace plans to introduce incentives, motivating Google Domains customers to explore the website-building capabilities and other valuable offerings within the Squarespace system.

What’s more, Squarespace informs us that it will become the exclusive domain provider for any customer purchasing a domain along with their Workspace subscription from Google directly for a minimum of three years. It will also provide billing and support services to Google Workspace customers who signed up for the service through Google Domains.

However, if you don’t want to transition to Squarespace, you will have the option to move your domain to another registrar prior to the transfer or at any time after that.

Why This Takeover Is Significant

This is a significant deal for both Squarespace and Google Domains, as it will affect millions of domain owners and webmasters. It will also have implications for the domain industry and the web hosting market. Some of the potential benefits and challenges of this deal are:

Benefits

  • Squarespace will be able to offer an integrated experience of purchasing and managing domains along with offering other tools that customers may need to build their online presence.
  • Google Domains customers will be able to take advantage of Squarespace’s design-driven platform and features, such as templates, ecommerce, analytics, marketing, and more.

Challenges

  • Squarespace will have to ensure a smooth transition for Google Domains customers and address any concerns or issues they may have during the migration process.
  • Squarespace will have to compete with other domain registrars and web hosting providers that may offer lower prices or more features than Squarespace.
  • Google Domains customers may be reluctant to switch to Squarespace or may prefer to stay with Google’s products and services.
  • Google Domains customers may face some changes or disruptions in their domain management, DNS settings, WHOIS information, email forwarding, and other services during or after the transition.

How to Prepare for the Transition

To prepare for the transition, you should keep an eye on your email inbox for any updates or notifications from Squarespace or Google Domains about the deal and the migration process which should take a couple of months. Furthermore, you should also:

Review your domain settings and make sure they are up-to-date and accurate. This includes your contact information, DNS records, email forwarding, and Google Workspace integration.

It’s also a good idea to back up your domain data and settings in case you need to restore them later. You can use a tool like DNS Checker to export your DNS records or Google Takeout to download your Google Workspace data.

Moreover, decide whether you want to stay with Squarespace or move your domain to another registrar. If you want to move, you should do it before the transition or as soon as possible after the transition. You can use a tool like Domain.com or Namecheap to find a new registrar and transfer your domain.

A Note to Savvy Search Marketing Clients

Squarespace taking over Google Domains may seem a little confusing for people who are not involved in website development or management. That’s why we want to assure our clients at Savvy Search Marketing that you don’t need to worry. We will keep you informed of any updates or actions that you may need to take as a result of this acquisition. 

Your online needs are really important to us, and we’re here to make sure everything goes smoothly, whether it’s with your web domains or digital marketing. So, stay tuned for updates, and know that we’re here to support you in this ever-changing online world. We are always here to help you with your digital marketing needs. For more information, please contact us online or call us at 1-855-862-2197. Thank you for choosing Savvy Search Marketing.

Savvas Kyriakides is a passionate entrepreneur and Digital Marketing Strategist. His ability to quickly grasp and understand many different business models and verticals combined with his passion for digital marketing and strategy, enables him and his team to execute sharp, focused and measurable action plans for Savvy clients.

Savvas is a keen chess player, having played chess at international level as a student and young adult. This included participation in three World Chess Olympiads and a World Chess Junior Championship. Savvas has applied his chess skills involving strategy, focus, concentration and understanding of the competition to digital marketing. Every move is connected and measurable.